Why are some brands more efficient in affecting people’s choices and double their investment return over time?
A CEO's guide to the importance of branding.
This essay presents a consumer model of Branding that constructs from the variables which affect people’s buying decisions. The model distinguishes between conscious and subconscious brain activities... Read more
Ideal Response for Designers
The designer's framework to present their work efficiently.
To decrease the unconstructive feedback and pointless discussions, we must lead the conversation. A great framework that I found useful is called: The IDEAL Response... Read more
How to Successfully Identify Problems Worth Solving
Analysis of Design sprints, Surveys, and Alignment diagram.
Product design is continuous experimentation. Design techniques evolve to support the goals and objectives of the economic systems they find themselves in. Design techniques like design sprint, alignment diagrams, and product research have a mutual purpose. However, the three design techniques have a relatively different context, audience, and outcome when put into comparison... Read more
Four UX Questions to Ask When Designing an Enterprise Application
The design process of Enterprise applications.
Enterprise applications are designed to meet the complex, scalable, and mission-critical needs of an organization, including everything from payment processing to customer relationship management. To be successful, they need to be accessible, easy to use, and eye-catching. This is where application design comes into play... Read more
Community Webinar: Imperva Product Design – Building a Universe
Presenting our customers Imperva's future release. -Â Nov 18, 2020
At Imperva, we work on category-defining products across the edge, application, and data security. Our customers depend on our products to protect critical workloads and sensitive data…but they also want an easy way to pull all of the analytics together. Earlier this year, our Product Design team conceived of Project Universe – a brand new experience that pulls together security, performance, reliability, and other metrics across our entire portfolio. Project Universe is set to make its debut in early 2021, but we want to give you an overview of the methodology, design process, and of course, a sneak-peek of what it’s going to look like and how it’s going to function. Watch on YouTube