poster for tomorrow
Design Brief
People have always twisted the truth or told lies to get what they want. However, now we can share information faster and broader. The result of spreading fake news is dangerous. Unlike the media or government, none of us are held accountable for what we post. Therefore, we should increase awareness of fake news damage.​​​​​​​
Audience & Message
The target audience are social activists, especially ones that can affect the regulation of the Internet and social media. The organization that set the brief is the 4tomorrow association. The key message that needs to communicate is to act responsibly in the public sphere. The message context is the Internet and social media.
Research
I started the mood board from my mind map findings. I did so because it helped me to converge my research. I began to explore similar outcomes that are similar to my design viewpoint. Minimalistic but sophisticated designs inspire me the most. I explored implementation techniques. I looked for two that interest me in particular. Line art and Geometric shapes. Those are design fundamental therefore i believe that I can use them to simplify my design. There is a balance between simplicity and sophistication. When the design is balanced (Redundant and Entropy), it creates an aha moment by the audience. This moment is what I'm striving to achieve in my poster.​​​​​​​
Target Audience
Ideology and motivation determine the target audience of the fake news posters. The brief highlights our social duty to stop fake news spreading. It is our responsibility to be accountable for the news we spread. If we fail to do so, we contribute to the fake news damage. In this manner, the motivation is ideology. Social activists who seek ways to better the world can be interested in it.
DEVELOPMENT
StrategyÂ
I chose to design a poster for the fake news competition. The brief requires designing a poster that increases awareness for fake news damage. My designed concept is transformation. People can transform the truth into fake or even to fraud; the intention determines it. I decided to communicate the idea through the tale of Pinocchio. In the story, when Pinocchio lies, his nose extends. In contrast, when Pinocchio tells the truth, his nose shortens. The nose width is the index of the truth. I used semiotics to communicate the message. I designed the poster with four elements: A wood-stick icon and index, text and lines symbols, and social media symbols. Each one of the parts adds information to complete the story. Next, I used an analogy to decrease the design entropy and make it obvious. My chosen analogy is Pinocchio's nose. In the story, when Pinocchio lies, his nose extends. In contrast, when Pinocchio tells the truth, his nose shortens. This fact is also actual for fake news spread. The more people spread fake news, the more damage it causes. Similarly, the more damage it causes, the harder the consequences.
Outcome
I chose to signify the message through the tale of Pinocchio. I wanted to create a balance between simplicity and sophistication. If it works, it creates an aha moment by the audience. This moment occurs when we realize we are staring at the nose of Pinocchio. After testing my initial design, I decided to add more details and texture to some elements. By adding those, I managed to control the design redundant and entropy. Additionally, I used a metaphor in the design. I designed the truth to fraud index lines to look like a prison. The longer the nose gets, the more it is under the jail bars. I did so because I wanted to inform people that spreading fake news will lead to extreme consequences. Lastly, I know that there is no concrete visual cue for fake-news in the basic form of a newspaper. This design is intentional. The brief context section highlights that the poster will appear in the "Fake News" exhibition as part of an event called "Paris Poster Biennale." Therefore, I chose not to implicit it in my design.Â
